|
ISIPP News:
ISIPP Announces Major Customer Uptake for Email Accreditation Program as
Accredited Emails Cross the 1 Billion Mark
ISIPP ANNOUNCES MAJOR CUSTOMER UPTAKE FOR EMAIL ACCREDITATION PROGRAM AS
ACCREDITED EMAILS CROSS THE 1 BILLION MARK
More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500,
Wine Industry Signs On
SAN FRANCISCO, CA - February 13, 2006 - The Institute for Spam and Internet
Public Policy (ISIPP) announced today that the volume of email sent with ISIPP
Email Sender Accreditation has reached more than 1.5 billion pieces of email a
month, and includes such new customers as Global IntelliSystems, email service
provider to Fortune 500 companies; Inertia Beverage Group, email service
provider to the wine industry; and AttainResponse, an email service provider
specializing in video communications.
"Obviously we're very pleased with the growth," said Anne P. Mitchell, President
and CEO of ISIPP. "But more importantly, we're pleased that the email sending
industry has realized the value that we provide, and that ISPs and spam filters
are recognizing that ISIPP accreditation means email that they can trust."
Explained John Brogan, CEO of GlobalIntelliSystems, "As an email service
provider to many Fortune 500 companies, we understand how important a business'
email relationship with its customers is, and how critical best email practices
are to maintaining that relationship. But even with best practices, email
delivery is by no means assured these days. Accreditation with ISIPP has
measurably improved our customers' delivery experience, and open rates have at
least doubled and in some cases tripled. ISIPP has by far the smartest and most
responsive email senders accreditation service going."
The ISIPP Email Senders Accreditation Program is the only program that works by
allowing ISPs and spam filters to determine not only that an email sender is
accredited with ISIPP, but what their email practices are, in real-time. This
translates to higher satisfaction for both email receivers and email senders, as
email which is wanted can be safely delivered, while email which is spam can be
more readily differentiated.
"Serving the wine industry's email marketing needs, we take very seriously the
need to adhere to emailing best practices. Working with ISIPP's Email Senders
Accreditation Program allows us to let ISPs know that we are committed to those
best practices, and to protect our sending customers' sterling email
reputations," explained Paul Mabray, CEO of Inertia Beverage Group.
Added Wade Weston, President and Founder of AttainResponse, "As a newly
launching email service provider specializing in video communications, we knew
that it was important that we do it right, out of the box. Because our
customers are sending rich media to the inbox, it was critical that we be able
to let ISPs know that this is legitimate, requested email. ISIPP's Email
Senders Accreditation Program allows us to do that with the highest degree of
deliverability for the least amount of hassle."
In addition to helping email senders to achieve some of the highest email
delivery rates available, ISIPP offers the lowest fees of any email
accreditation or reputation service, making the program accessible to even small
email publishers and senders, and the only money-back guarantee in the industry.
For more information about the ISIPP Email Senders Accreditation
Program see http://www.isipp.com/.
|