White Papers on Email Standards, Opt-In Practices and ROI,
and Anti-Spam
Legislative Theory and Initiatives
Please note that each of these papers is in PDF format, and clicking on the
link will download the PDF to your computer
"False Positives: the Baby in
the Bathwater" & "Putting the Responsibility for Spam where it Belongs:
The Case for Vendor Liability" Presentation by Anne P. Mitchell
to APCAUCE Network Abuse Conference, Busan Korea, August, 2003
Text of McCain "Advertiser
Accountability" Amendment, on which ISIPP's Anne Mitchell advised and worked
with the Senator's office, and which was unanimously adopted and made
part of S. 877, the Burns-Wyden Can Spam Act of 2003
Spam in the
Enterprise: Market Problems, Needs and Trends The second of a
new report series from Osterman Research, Inc.
The Case for Confirmed Opt-In: Improving the
Return on Investment (ROI) for Direct Email Campaigns A white paper by
Ms. Mitchell and Glow Nair, MBA
